March 13, 2026
Lights, Camera, Gen Z
- Younger audiences are placing greater value on in-person entertainment experiences, likely influenced by the social limitations they faced during COVID lockdowns.
- Occam’s data has reflected this shift for some time. The lift vs. the general population has increased in recent months and remains strong, indicating that Gen Z is going to the movies at higher rates than the overall population.
- Many recent box-office hits are tied to Gen Z–relevant IP and theatrical spectacle, including A Minecraft Movie, Five Nights at Freddy’s 2, Demon Slayer: Infinity Castle, and Avatar: Fire and Ash, which are helping draw younger audiences back to theaters.
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