June 12, 2026
The search detour is ending — people are heading straight to news again
- News websites beat Google — and the gap is growing. Direct news sites overtook Google/Search as the top news source in late 2025 and now lead by 4.3 percentage points (54.5% vs. 50.2%).
- The flip happened fast: news websites climbed while Google fell. Every other source — Newspaper/Radio, YouTube, Facebook, TikTok — barely moved.
- People are bypassing search to go straight to the source. The shift tracks rising skepticism toward AI-generated answers and toward intermediaries in general. Subscribe today to stay ahead of the curve.
