February 27, 2026
Sparky sparks bigger baskets at Walmart
- Walmart’s recent earnings indicate customers who use it’s AI shopping assistant Sparky have 35% higher average order value (AOV) compared to those who don’t.
- Occam data resonated the AOV increase, suggesting Walmart is effectively leveraging Sparky in ways Amazon’s Rufus may not yet be matching.
- 43.5% of Sparky users say they add more items when using it, compared to 24.2% of Rufus users, reinforcing Sparky’s stronger basket expansion impact.
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